The De-Influencing Trend: What it Means for Your Social Strategy

by | Mar 1, 2023 | Marketing

As the de-influencing trend grows, it’s important to understand how it will impact your social media strategy.

Learn how to navigate this trend and continue to engage your audience.

In recent years, social media influencers have become a dominant force in the digital marketing world. Brands have eagerly partnered with influencers to reach new audiences and promote their products or services. However, there is a growing trend of de-influencing that is changing the way businesses approach social media marketing.

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What is De-Influencing?

De-influencing is a trend where consumers are becoming increasingly skeptical of influencers and their sponsored content.

As a result, many people are actively seeking out more authentic and genuine interactions on social media. They want to see real people with real experiences, not just paid endorsements.

Why is De-Influencing Important for Small Businesses?

For small businesses, de-influencing means that traditional influencer marketing tactics may not be as effective as they once were. Consumers are looking for more authentic interactions with brands and want to see real people using and recommending products.

However, this trend also presents an opportunity for small businesses to showcase their own authentic voice and engage with their audience in a more meaningful way.

By creating genuine connections with their followers, small businesses can build trust and loyalty that can lead to long-term success.

How Can Small Businesses Adapt to De-Influencing?

To adapt to the de-influencing trend, small businesses can focus on creating their own content. This allows businesses to showcase their products or services in an authentic and engaging way. This can include customer reviews, testimonials, and behind-the-scenes looks at the business.

Another way to adapt to de-influencing is to work with micro-influencers. Micro-influencers have smaller followings but tend to have more engaged audiences that trust their recommendations. This can be a cost-effective way for small businesses to reach new audiences and build their brand.

Finally, small businesses can also focus on building strong relationships with their customers through community building and social media engagement. By creating a community around their brand, small businesses can foster a sense of loyalty and authenticity. Ultimately, this can help businesses stand out in a crowded marketplace.

In Conclusion

The de-influencing trend is changing the way businesses approach social media marketing. As a small business, it’s important to adapt to this trend and find new ways to engage with your audience authentically.

By creating content, working with micro-influencers, and building strong customer relationships, you can navigate the de-influencing trend and continue to build your brand on social media.

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