What is SEO?
SEO stands for “search engine optimization”.
This is the process of getting free, organic traffic to your website from search engines to have your business rank against your competitors.
The more visibility your website has on search engines, the more opportunity your business has to capture leads.
Ultimately, SEO helps you move prospects down the sales funnel from awareness to conversion.
So how to you use search engine optimization to drive the sales funnel?
The goal is to always be converting your website visitors from informational intent to local intent.
As customers move down the funnel, they are more likely to develop loyalty for your brand and advocate to their network on your behalf.
SEO is the best tool to help you find the right target, rank on search engines for people who are searching relevant terms, and get free visibility to key audiences.