It’s Smart To
1. It Sets The First Impression
It takes vistors 50 milliseconds to decide whether or not they like your website. Thats .05 seconds! If your website looks outdated, unappealing or too busy, your audience will likely form a negative opinion.
Design impacts how your audience perceives your brand. A good design helps you keep your leads and build returning customers!
2. Convert Leads To Sales
Websites should be easy to navigate and straight to the point. Make it easy for your website visitors to find you and make purchases with ease.
The last thing you want is for someone to visit your website with the intent to buy and back out because of poor design.
3. Builds Credibility
Consumers are so overwhelmed with the number of options they have to choose from. As a result, it can be difficult to decipher a quality brand from a low-quality brand.
Once your target audience lands on your website, you want to give them the best experience possible.
4. Boosts Search Engine Optimization
Design elements can make an impact on how your website ranks on search engines if not implemented properly into the website. This is something that we can not afford to mess up!
The sure-fire way to succeed is by partering with an agency who specializes in both website design and SEO.
Check out our SEO services here!
5. Build Brand Consistency
When trying to acquire new customers, or retain current customers, the key is consistency… just like everything in life!
You want to make sure that each page has the same font, sizing, spacing and branding. This remains the same for other platforms that your brand can be found on, like social media and Amazon!
6. Measure Up To Competitors
Your website design is an opportunity for you to stand out against the competition.
Don’t let competitors outrank you with their optimized web design. Show your audience why they should choose you over competitors!
Key Design Elements
Is it clear to your website visitors what your business can do for them?
Make sure that you have a clear, simple intention:
- Describe Your Expertise
- Consistent Branding To Build Your Reputation
- Generate Leads
- Close The Sale
- Follow-Up Procedures
Is it easy for your visitors to navigate your website?
It is crucial that your customers can find what they’re looking for.
Content is King!
An effective website utilizes content both to connect with the visitor and boost their SEO.
Use compelling language to draw the customer in and spread keywords throughout.
More people than ever reach for their phone first when searching for something.
It is important to consider how your website loads on mobile and tablet in addition to desktop!